Technical SEO Checklist for E‑commerce Sites

Content and keyword strategy can't compensate for a technically broken site — these fundamentals need to be right first.

Confirm your pages are actually indexable

Check robots.txt and meta robots tags aren't accidentally blocking important pages — this is a surprisingly common issue, especially after a site redesign or platform migration.

Site speed and Core Web Vitals

Slow-loading pages hurt both ranking and conversion rate simultaneously — this is one of the highest-leverage technical fixes available.

Clean URL structure

Readable, logical URLs help both search engines and buyers understand page hierarchy — messy, parameter-heavy URLs make both jobs harder.

A note for React sites specifically

If your site is a client-side rendered React app with no server-side rendering or pre-rendering, search engines can struggle to properly index content — this should be checked before any other SEO work begins.