EcomConvey

Noon

Noon Advertising Guide: Getting Started with Sponsored Campaigns

How Noon's sponsored placements work and how to budget for them.

2 min readEcomConvey team

Noon's advertising platform lets sellers bid for sponsored placement within search and category pages, similar in concept to Amazon PPC but with its own auction dynamics.

Start with your best-converting SKUs

Advertising a weak-converting listing just spends budget faster without generating proportional sales — start campaigns on products that already convert well organically.

Set a realistic starting budget

Because Noon's auction dynamics differ from Amazon's, don't assume the same budget and bids that work on Amazon will translate directly — start controlled and adjust from real data.

Track ACOS the same way you would on any marketplace

Spend without a target return quietly erodes margin on Noon exactly as it does anywhere else — set a target before scaling budget.