Amazon A+ Content Guide: What to Include and Why

A+ content is only available to Brand Registry-enrolled sellers, and it's one of the highest-leverage tools available once you qualify — it replaces the plain-text description with a visual, story-driven layout.

Lead with the biggest objection, not the biggest feature

The first module a buyer sees should address whatever is most likely to stop them from buying — sizing, authenticity, or use-case fit — not simply the flashiest feature.

Use comparison charts where relevant

If you sell variations or a product line, a comparison module helps buyers self-select the right option instead of abandoning the decision entirely.

Keep text minimal — this is a visual medium

A+ content underperforms when it's treated as a place to paste more paragraphs. Buyers scan visually here far more than they read.